Writing

Engineering notes

Technical insights, performance research, and implementation details. We write about what we are building and what we are learning.

AIAutomationEcommerceEngineeringInfrastructurePerformanceSEO/GEOSecurity

April 2, 20252 min read

Semantic HTML as an LLM indexing strategy

LLMs parse HTML structure to understand content hierarchy. Semantic HTML is no longer just accessibility — it is discoverability.

HTMLAccessibilityGEO

March 22, 20253 min read

Why we enforce TypeScript strict mode on every project

Strict mode catches bugs at compile time that would otherwise reach production. Here is how we configure it and what it prevents.

TypeScriptStatic AnalysisCode Quality

March 18, 20252 min read

Zero-trust architecture for modern web applications

Perimeter security is dead. A practical playbook for applying zero-trust patterns to modern web stacks.

SecurityZero TrustArchitecture

March 5, 20253 min read

Building production RAG: what changes between demo and reality

Retrieval-Augmented Generation looks simple in a notebook. Production is where chunking, embeddings, and relevance scoring stop being theoretical.

RAGLLMVector DB

February 22, 20253 min read

Core Web Vitals in 2025: what actually moves the needle

Google's metrics evolved. The same culprits keep showing up in audits: third-party scripts, unoptimized images, and layout instability from injected content.

Core Web VitalsLCPCLS

February 14, 20253 min read

Replacing manual ops with autonomous workflows

How to combine n8n with custom agents to automate onboarding, reporting, and infrastructure monitoring — without ceding control.

Automationn8nAI Agents

February 10, 20252 min read

GEO: Optimizing for LLM retrieval, not just Google

How we restructured content for ChatGPT, Perplexity, and Claude web search. Semantic density beats keyword density.

GEOLLMSEO

January 28, 20252 min read

Edge caching strategies that actually work at scale

How to cut origin load substantially with stale-while-revalidate, surrogate keys, and fine-grained cache invalidation.

EdgeCachingVercel

January 15, 20253 min read

Why we moved everything to Next.js 15 Server Components

An honest assessment of React Server Components in production: what works, what breaks, and how we reduced client JS by 84%.

Next.jsReactPerformance

January 8, 20253 min read

Shopify headless commerce: a technical implementation guide

When and how to move a Shopify store to a headless architecture. The stack, the tradeoffs, and what actually moves performance.

ShopifyHeadlessNext.js

All tags

AI AgentsAI SearchAccessibilityArchitectureAutomationBest PracticesCDNCLSCachingCode QualityContent StrategyCore Web VitalsEcommerceEdgeEmbeddingsGEOHTMLHeadlessINPLCPLLMNext.jsOAuthOperationsPerformanceRAGReactSEOSecuritySemantic WebShopifyStatic AnalysisTypeScriptVector DBVercelWorkflowsZero TrustmTLSn8n